Customer Communication
The follow-up that never happens is the cheapest revenue you have.
Demand that did not convert the first time is often still recoverable. We build the follow-up so the next message does not depend on someone remembering to send it.
The problem
Estimates go quiet and nobody notices for three weeks.
An estimate goes out, the customer doesn't reply, and the job simply stops. Not because they chose a competitor — often because nobody followed up and they got busy too.
The same is true for missed calls that never got a callback, invoices nobody chased, and happy customers who would have left a review if anyone had asked.
What we build
What we build
- Call-back and text sequences for missed calls
- Follow-up for estimates that have gone quiet
- Reminder flows for unpaid invoices where appropriate
- Review requests that go out on their own after a completed job
- Clear stop rules and handoff points so nobody gets over-messaged
What changes
What changes
- A missed call gets a callback attempt the same day
- A quiet estimate gets followed up on a schedule instead of by memory
- Review requests go out consistently rather than when someone thinks of it
- Staff step in on the replies rather than on the sending
Typical scope
Typical scope
The sequences themselves are quick to build. Most of the scope is agreeing the stop rules and the handoff points with your team so the messaging stays appropriate.
All ranges are typical, not a quote. Final scope is set after the free diagnostic.
Ready when you are